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RT-Mart Case Study
Improving Communication Skills for Stronger Global Collaboration

Case Study: Company Overview

RT-Mart International Ltd., a subsidiary of Groupe Auchan—a leading French international retail group—, is one of Taiwan’s leading retail brands. Since opening in 1996, it has grown to over 20 branches and one convenience store across Taiwan.

The Challenge

RT-Mart’s management team works closely with colleagues and stakeholders across Europe and the APAC region, making clear, effective communication essential for:

  • Coordinating international projects

  • Delivering concise, results-focused status updates

  • Leading virtual meetings with global teams

  1. Develop a global leadership mindset and best practices for international communication

  2. Communicate in a structured, concise, and results-driven way

  3. Deliver status updates that highlight key insights and next steps

  4. Use industry-specific language to build credibility and trust

  5. Strengthen communication skills to participate actively in discussions

    “Our managers have more opportunities to work in cross-functional teams, which makes communication skills more important than in the past. We want to improve their management ability, so that they can function globally and improving their communication skills is a key management skill.”
    - Philippe Leroy, Operations Director, RT-Mart​​​​​

Key Training Goals

Tailored Training Approach

RT-Mart partnered with NextGen Business Communication Training to create a customized program aligned with their business goals. After analyzing communication challenges, we designed targeted training content that combined business communication skills and professional language development with real-world business scenarios. We designed:
 

✔ Custom training content designed specifically for RT-Mart’s managers
✔ Competency-based assessment rubrics to measure progress
✔ Scenario-based learning for practical application

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Why RT-Mart Chose NextGen?


"We chose NextGen over three other vendors because, unlike other training providers, they spent time to understand our needs and design fully specialized training content. Just for RT-Mart.  The amount of work NextGen did before the course even began and the quality of training content really impressed us.”
 

 - Stacy Kuo, HR Director, RT-Mart

The Solution:
A blended learning approach

To maximize learning impact, we delivered the training through a mix of webinars, workshops, and face-to-face courses:
 

  • Webinars – Introduced key concepts, communication strategies, and business language.

  • Workshops – Group sessions (24 participants) focused on applying communication skills and industry-specific language in real-world business scenarios.

  • Face-to-Face Courses – Small-group (10 participants) intensive sessions provided targeted practice and personalized feedback.

The Results

Performance was evaluated using key metrics, including engagement, in-class participation, and the ability to apply learning in a business scenario assessment. A structured evaluation rubric tracked individual progress, providing clear benchmarks and measurable training outcomes.

94%

Average evaluation test score

92%

Average In-Class Performance Score

93%

Service Name 

Through this customized program, RT-Mart’s managers gained the confidence and skills to communicate effectively in a global business environment—enhancing leadership, collaboration, and overall business performance.​

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Reasons for Success Based on Participant Comments

  1. Quality and Relevance of Training Content

  2. Scenario-Based Training Approach

  3. Supportive and Professional Trainer

Management Feedback

NextGen’s scenario-based training combined with highly focused learning content gave our trainees the confidence and the communication skills they need to actively participate and lead business discussions. The training was highly effective.”

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Kathleen Lee
Training & Development Manager

"NextGen provided high-quality and detailed reports. Line managers saw a concrete improvement in their employees and the feedback from trainees was excellent.”
 

Nina Cheng
HR Training Assistant

I was impressed by the amount of work NextGen did before the course even began. They made a huge effort to understand our needs – profiling, discussions, clarification – then they designed content specifically for RT-Mart. 

The results exceeded our expectations and the feedback from trainees was extremely positive.
 

Stacy Kuo

HR Director, RT-Mart

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